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The Fundamentals of Digital Marketing

The Fundamentals of Digital Marketing

Digital Marketing Certificate

The Fundamentals of Digital Marketing Certification. A forty hours and twenty-six modules course by Google.

Topics covered:

The Online Opportunity
Your First Steps in Online Success
Build Your Web Presence
Plan YOur Online Business Strategy

Make it Easy for People to Find A Business on the Web ( 5 topics)
1. Get Started with Search
2. Get Discovered with Search
3. Make Search Work for You
4. Be Noticed with Search Ad
5. Improve Your Search Campaign

Reach More People Locally, On Social Media or on Mobile (7 topics)
1. Get Noticed Locally
2. Help People Nearby Find You Online
3. Get Noticed With Social Media
4. Deep Dive Into Social Media
5. Discover the Possibilities of Mobile
6. Make Mobile Work for You
7. Get Started with Content Marketing

Reach more customers with advertising ( 4 topics)
1. Connect Through Emails
2. Advertise on Other Websites
3. Deep Dive Into Display Advertising
4. Make the Most of Videos

Track and measure web traffic (3 topics)
1. Get Started with Analytics
2. Find Success with Analytics
3. Turn Into Insights

Sell products or services online (2 topics)
1. Buld Your Online Shop
2. Sell More Online

Take a business global (1 topic)
1. Expand Internationally